website  watertownhistory.org

    ebook  History of Watertown, Wisconsin

 

Hartig Brewery

1884–1946

100 E Cady

 

William Hartig

1851–1923

 

1897 image [WHS_005_061] labeled with following areas of the brewery complex:

Office, Bottling Department, Wash House, Shipping Room, Cold Storage,

Malt House, Elevators, Boiler House, Fermentation, Stables.

Occupants of this site:

 

  Manz-Hartig Brewery      1884 - 1896

  Hartig Brewery           1896 - 1947

  National Tea Grocery     1954 - 1977

  Tom's United Foods       1977 - 2007

  Breselow's Family Market 2007 -

 

 

1884 – 1896:  Manz-Hartig Brewery

The brewery was started in 1884 by cousins William Hartig and Carl Manz, both of Milwaukee.  William Hartig had come from Slinger where he had been in the brewery business with Charles Storck.

 

  Charles or Carl (Karl) Manz is the nephew of the late August Krug, founder of the Schlitz Brewery in Milwaukee.  Charles was the son of Anna Krug, August's sister, and may have been a beneficiary to his late Uncle Krug's estate.

 

In 1896 Hartig bought out Manz and the brewery became known as the William Hartig Brewery and operated until Prohibition.  William Hartig died in 1923 and is buried in Oak Hill Cemetery in Watertown. 

 

His family re-opened the brewery in 1933 and ran it with modest success until the early 1940s when they sold it to out of town investors.  The quality began to suffer and it shut down in 1946 and declared bankruptcy in 1947.  The buildings were torn down in 1953 and a supermarket was built on the site in 1954.

 

Cross-Reference:

William Hartig Family Genealogy & Brewery History  [Compiled, Edited & Written by Mike Reilly]

 

1895

12 04          Hartig & Manz are placing in their brewery a dozen storage vats, holding 150 barrels each.    WR

 

c.1897   Hartig Brewery Ice House became Habhegger Cold Storage

   Ice house behind the Hartig Brewery.  Later became the Habhegger Cold Storage plant. 

 

1897 Ad

  Is one of the most complete and the quality of Beer that is turned out can not be excelled.  The plant covers an area of 80 x 300 feet and is complete in every detail.  The annual product is about 20,000 barrels of Beer and 200,000 bushels of Malt.  Bottled Beer For Family Use.

 

1898

11 30          Albert Fuermann is making arrangements for establishing a Weis beer brewery here.  The plant will be located in a portion of the old Fuermann brewery, now owned by William Hartig, and it is expected that operation will begin the middle of December.   WR

1899

05 23       Fence AroundWashington Park

The members of the baseball association are very thankful for the donation of Wm. Hartig, the brewer.  He was asked to subscribe to the fund, and forthwith agreed to erect the necessary fence around Washington park.   WR

 

1906

04 20          William Hartig the enterprising and progressive brewer has equipped his institution with a large new boiler, reshingled his barn and removed the old ice house north of the brewery and cleaned things up generally and is making everything about the establishment as neat as a new pin.

 

1912

11 20          John Kehr, office manager for the Hartig Brewery and the late Anton von Heiden made an election bet.  Von Heiden lost and as a result had to give Mr. Kehr a ride in a wheelbarrow along Main Street.  Hundreds turned out to cheer. 

 

1913

07 03          Have New Ramblers.  Edward L. Schempf and William Hartig have recently purchased two of the latest model Ramblers.   WG

 

1914

06 23                   Chapter on 1914 tornado   

 

1923

William Hartig died in 1923 and is buried in Oak Hill Cemetery in Watertown. 

 

1930      Tasting Room of the Hartig Brewery

   Donated to the city in 1930 by Mrs. Carry Mowder Hill in memory of the Mowder and Hill families and installed in Memorial Park.  View is to the north and the building in the background was the tasting room of the Hartig brewery.  Statue moved to Octagon Museum grounds in 1970. 

 

1939

                   PoliceDept, photo taken in Memorial Park, Hartig Brewery in background

 

 

 

1946      Beer Is Ordered Destroyed

11 01       MADISON — The U. S. district attorney's office announced today that 1,703 cases of beer were destroyed at the Hartig Co. in Watertown yesterday on order of the federal distinct court in Madison.  The beer was condemned in court proceedings after Harold F. McEvoy, president of the Hartig Co., had declined to contest charges of food and drug law administrators that the beer was adulterated by a type of acid resulting from the use of molasses in brewing.  The government's charges specified that the adulteration was not harmful.   AP story

 

1948

Brewery tunnels, cellars, of early days discovered

 

1952-53

 

The Hartig brewery buildings were torn down in 1952-53 for a National Tea Store.  Later the site for Tom’s Grocery (United Foods), still later Breselow's Family Market

 

1971      Relic of a Happier Era

 

An object which many older residents of Watertown will view as a sentimental relic of a happier era was taken from Rock River here the other day by Bruce Kaesermann, aged 11, son of Mr. and Mrs. Ronald Kaesermann, No. 10 Pawnee Street.  He found it while playing in the area of Schaller Park.  It turned out to be a beer keg from the period of the Hartig Brewing Co. which produced some of the best and most palatable beer every brewed in Wisconsin or almost anywhere else for that matter.

 

The keg still has on it a brass plate bearing the name of the Hartig Brewing Co. whose plant was located in the block which now houses the National Food Store in Cady Street, opposite the old Memorial Park which somehow got turned into a site for Watertown’s present municipal building.

 

The brewery was the largest single building in Watertown.  It was but one of several breweries here, but it was the last to survive, having gone through the Prohibition era when it converted to making “near beer” and ice cream. When Prohibition ended it converted back to making beer.  Along, with most smaller breweries in the state, it finally faded from the scene, leaving the field to the major breweries and monopolies which now turn out beer that does not even approach the fine brew which Hartig’s and other smaller breweries produced years and years ago.

 

Image Slide Show

            

 

Cross-References:

Philip Hartig, obit, president of Hartig Co after father’s (William) death and up until business was sold to outside interests in 1947.

Fuermann Brewery

Goose Brand Beer, reference to Watertown Stuffed Geese

Hoeffner’s Brewery

Hops processing plant considered, 1986