100 E Cady
1897 image [WHS_005_061] labeled with following areas of the brewery complex:
Office, Bottling Department, Wash House, Shipping Room, Cold Storage,
Malt House, Elevators, Boiler House, Fermentation, Stables.
Occupants of this site:
Manz-Hartig Brewery 1884 - 1896
Hartig Brewery 1896 - 1947
National Tea Grocery 1954 - 1977
Tom's United Foods 1977 - 2007
Breselow's Family Market 2007 -
1884 – 1896: Manz-Hartig Brewery
The brewery was started in 1884 by cousins William Hartig and Carl Manz, both of Milwaukee. William Hartig had come from Slinger where he had been in the brewery business with Charles Storck.
Charles or Carl (Karl) Manz is the nephew of the late August Krug, founder of the Schlitz Brewery in Milwaukee. Charles was the son of Anna Krug, August's sister, and may have been a beneficiary to his late Uncle Krug's estate.
In 1896 Hartig bought out Manz and the brewery became known as the William Hartig Brewery and operated until Prohibition. William Hartig died in 1923 and is buried in Oak Hill Cemetery in Watertown.
His family re-opened the brewery in 1933 and ran it with modest success until the early 1940s when they sold it to out of town investors. The quality began to suffer and it shut down in 1946 and declared bankruptcy in 1947. The buildings were torn down in 1953 and a supermarket was built on the site in 1954.
William Hartig Family Genealogy & Brewery History [Compiled, Edited & Written by Mike Reilly]
Is one of the most complete and the quality of Beer that is turned out can not be excelled. The plant covers an area of 80 x 300 feet and is complete in every detail. The annual product is about 20,000 barrels of Beer and 200,000 bushels of Malt. Bottled Beer For Family Use.
04 20 William Hartig the enterprising and progressive brewer has equipped his institution with a large new boiler, reshingled his barn and removed the old ice house north of the brewery and cleaned things up generally and is making everything about the establishment as neat as a new pin.
11 20 John Kehr, office manager for the Hartig Brewery and the late Anton von Heiden made an election bet. Von Heiden lost and as a result had to give Mr. Kehr a ride in a wheelbarrow along Main Street. Hundreds turned out to cheer.
William Hartig died in 1923 and is buried in Oak Hill Cemetery in Watertown.
1946 Beer Is Ordered Destroyed
11 01 MADISON — The U. S. district attorney's office announced today that 1,703 cases of beer were destroyed at the Hartig Co. in Watertown yesterday on order of the federal distinct court in Madison. The beer was condemned in court proceedings after Harold F. McEvoy, president of the Hartig Co., had declined to contest charges of food and drug law administrators that the beer was adulterated by a type of acid resulting from the use of molasses in brewing. The government's charges specified that the adulteration was not harmful. AP story
The Hartig brewery buildings were torn down in 1952-53 for a National Tea Store. Later the site for Tom’s Grocery (United Foods), still later Breselow's Family Market
1971 Relic of a Happier Era
object which many older residents of Watertown will view as a sentimental relic
of a happier era was taken from Rock River here the other day by Bruce Kaesermann, aged 11, son of Mr. and Mrs. Ronald Kaesermann,
keg still has on it a brass plate bearing the name of the Hartig
Brewing Co. whose plant was located in the block which now houses the National
Food Store in
The brewery was the largest single building in Watertown. It was but one of several breweries here, but it was the last to survive, having gone through the Prohibition era when it converted to making “near beer” and ice cream. When Prohibition ended it converted back to making beer. Along, with most smaller breweries in the state, it finally faded from the scene, leaving the field to the major breweries and monopolies which now turn out beer that does not even approach the fine brew which Hartig’s and other smaller breweries produced years and years ago.
Image Slide Show
Philip Hartig, obit, president of Hartig Co after father’s (William) death and up until business was sold to outside interests in 1947.