This file portion of www.watertownhistory.org website

Woolworth’s

316-320 E Main

Woolworth’s, 1950s, “5 cents to 1 dollar”

F. W. Woolworth Co was the original chain of five and dime stores.

1962

04 02 The F.W. Woolworth Co. store in Watertown, located at 312 Main Street, announced plans for its grand opening following an extensive remodeling and major improvement program which has been underway for several months. The grand opening will run for four days, according to Gordon J. Conard, the manager. The store features all new counters, a new tile floor, new fluorescent lighting, air conditioning and a new 25-stool luncheonette.

1975

12 05

Woolworth Building Is Sold

The Woolworth Building, 320 Main Street, has been sold and will be occupied by Royce Fabrics following a complete remodeling.

Royce Fabrics, owned and operated by Royce Rowedder, will move from its present location in several months when the remodeling project is completed.

When completed the new store will be one of the largest fabric facilities in southern Wisconsin and will feature expanded areas for fabrics, art needle work, yarns and sewing machines.

Royce Fabrics stores are also located in West Bend, Fort Atkinson and Hartland. The Watertown store was opened in February of 1969 and was the original store.

Royce Fabrics, 1975

Cross references:

LaVerne J. Jine (Bergdoll) [1928-2009] worked at F. W. Woolworth's as the manager of the lunch counter