ebook  History of Watertown, Wisconsin


Woodard & Stone

109-115 N. Water




James Rogan’s first work was the construction of a double log house on the site later occupied by Woodard & Stone’s bakery.



08 25       American Bakery

Messrs. Woodward have recently started a first class American Bakery on the west side of the river, where they are carrying on a flourishing and increasing business.  They make all kinds of bread cakes, crackers and pies, and the articles they furnish their customers are of the very best quality.  They have recently commenced making a fine variety of Boston crackers, which are fully equal to any that can be found in any market.  We commend this establishment to the favor of our citizens and hope it will be patronized to an extent that will render it permanent and successful.   WD 



10 05       NEW QUARTERS – Messrs Woodard Bro. & Stone have this week removed their retail stock into the fine store building one door east of First National Bank, lately occupied by M. Schurer, as a dry goods store.  The store has been fitted up in a manner suitable to the demands of their extensive retail trade in fruits, confectionery, oysters &c.  In the rear of the retail department is a well arranged restaurant, where meals of the daintiest quality can be served up on the shortest notice.  The business of this firm is steadily on the increase, and their extensive Bakery is under full headway all the time.  Mr. Stone is at present on his way to New York, where he intends purchasing 500 barrels of the best New York apples for winter use, a fact those of our citizens wishing for the winter supply will bear in mind. 


The firm of Woodard Bro. & Stone is second to none in Wisconsin for enterprise and integrity, and they have already extended their trade into many portions of Iowa and Minnesota.  We are glad to learn of their continued prosperity, for we know them to be gentleman well deserving of the increasing patronage they are receiving.   WR


1873       Confectionary

09 04       Connected with their extensive bakery, Woodard & Stone carry on a large confectionary manufactory in this city.  They make all kinds of candy, and are particularly about the quality and purity of the articles they offer for sale.  This is the reason why their goods enjoy such a wide and general preference throughout the state.  Their candies are all choice and excellent, and they permit no other kind to leave their establishment, which is now known far and wide as a reliable institution.  Adulterations in this business is so common that most people look on all confectionery with doubt, but whatever bears the name of Woodard & Stone may be taken as genuine and just what it pretends to be. 


09 04       An Entire Mistake

Same        The Chicago Times of the 1st inst., contains a long communication, from a special correspondent, about the affairs of Watertown.  Among other representations, equally unreliable, is the following:


“There is at Watertown a steam bakery that manufactures crackers for almost the entire state, using 400 barrels of flour per day.  The proprietors, some time ago, found fault with the unconscionable rates that they were charged for transporting their products to Green Bay; but the railroad would make no reduction.  Now, Watertown is on the direct line from Chicago to Green Bay, and is 125 miles from the former city.  Nevertheless, the proprietors of the bakery found that they could actually send their goods to Chicago, and have them sent from there through Watertown to Green Bay, and thus effect a saving of five cents per hundred.  This they began to do, when the railroad company took fright and came to some sort of terms.  Observe the injustice that is exposed in the above statement, the charges of the railroad company for transporting goods 375 miles were actually less than the charges for transporting the same goods 125 miles.  But such facts as these are not new in connection with the management of the Northwestern road.” 


The firm here alluded to is Woodard & Stone.  The only member here is Mr. Jesse Stone.  He requests us to say that he never authorized or countenanced any such statement as the above.  On the other hand, his firm have always been satisfied with the rates of transportation to Green Bay over the Chicago & Northwestern railroad, and have no occasion for complaint; but north of this point, terms are not quite so favorable.  If it were worth while, we could easily point out other mistakes in this “exposition,” fully as ridiculous and absurd, but the game won’t pay for the powder.   WD










01 26       Messrs. Woodard & Stone, proprietors of the Steam Bakery and Candy Manufactury on the West side, used in their business last year one hundred tons of sugar. This is a sweet item about Woodard & Stone, but it is true nevertheless and shows the extensive trade that firm is doing.   WD



      Manufacturers & Wholesale

Dealers in all kinds of crackers, confectionery, fruits, nuts, cigars, cheese, oysters, sardines, etc.




                A number of firemen of the Phoenix Co. were employees of Woodard & Stone in ‘77   [WG, 02 26 1909]



                Jacob Kopp foreman in the candy dept of Woodard-Stone factory.



05 14       We, the S. C.'s of Woodard & Stone's candy department, hereby challenge the Hard Tacks of the cracker department, to play a game of baseball on the Dennis grounds Saturday afternoon, May 15, 1886.

Signed "S C.s' [Sure Cures]

We accept the above, and will play you on the above date.  HARD TACKS.  Turn out everybody and see the game.   WG


05 21       The game of baseball played on the Dennis’ grounds last Saturday afternoon between the Sure Cures and Hard Tacks of Woodard & Stone's bakery, resulted in favor of the formed the score standing 32 to 72 at the close of the 7th inning.  Time of game, 14 hours, umpire, W. C. Stone.  Had the boys played nine innings we presume they would still be batting.


A better record would undoubtedly have been made were the weather more favorable, it having rained nearly all the time the game was in progress.  The boys marched from their headquarters to the grounds in fine style, being headed by their own band, consisting of a fife, base and snare drum.  George Hill did the heavy scoring for the Hard Tacks, running bases with velocity of a cannon ball, while W. E. Cowen of the Sure Cures, made himself remarkable for the way his smile drove the ball heavenward every time it came within smiling distance of him.  Although the game was not one of professionals, it was full interesting incidents.  In connection herewith the participants in the game wish to extend their thanks to the ladies who so kindly furnished them button-hole bouquets for the occasion; also to the members of the band.  WG




Woodard & Stone's crackermen and candy-makers indulged in a game of baseball Saturday afternoon on the Northwestern college grounds.  At the end of the exciting contest the score stood; Candy-makers. 36; Crackermen, 33.


07 20       John Weissert, 1847–1888; employees in funeral procession for; bookkeeper for nearly 20 years    WG




Woodard & Stone have placed in their factory an improved machine, from a New York City establishment, for dipping chocolate creams.  The contrivance does the work faster and better than it can be done by hand.   WR




The new wagon box has just been completed for the Woodard & Stone company by Fred Misegades, which for high-grade workmanship and excellence of material is hard to beat.  Mr. Misegades is a veteran in this line of work and his latest production speaks well of his ability.  The cost of the box for labor and material reaches nearly S100.   WR




Owing to the demands made by the largely increasing trade, the Woodard-Stone cracker and candy factory on North Water Street will shortly be substantially enlarged by the addition of another story.  The factory at present is cramped for room, especially in the candy department, where business is particularly brisk.  The contemplated improvement will provide the necessary facilities for materially increasing the output of the plant and employment will be given to a large number of additional hands.   WR




Labeling on box in center:  “Woodard & Stone, Snow Flake Sodas, Watertown”  [Soda Crackers, Saltines]



07 05       One of the most terrible accidents that has ever occurred here took place at 2 o’clock last Saturday afternoon at the Woodard-Stone factory of the National Biscuit Co., when Jos. Erb was terribly mangled by being crushed between the freight elevator in the plant, and the second floor.  His cries for help brought his fellow-workmen to the scene and he was removed to the rear of the factory and medical aid summoned.  Drs. Moulding and Shinnick responded promptly, but found his condition so serious that nothing could be done for him.  He was terribly mangled about the abdomen, his chest was crushed, and cuts were inflicted on his face and other portions of the body.  He was made as comfortable as possible on the arrival of the doctors, and was conveyed to his home, at 116 Lynn Street, where he and his sister resided.  He died about an hour after being taken home.   WG


07 27       Unless present indications and plans now proposed miscarry, the Woodard-Stone factory in this city will be improved and considerably enlarged.  At present the plant is rushed with orders which force working each evening until 10: 30 o’clock.  It is the intention to add another story to the building and install new machinery throughout the factory.  The engine now in use is not powerful enough to drive the plant so new machinery and a new engine of greater capacity will be put in.  The upper floor will be used exclusively for packing rooms, being served from the ovens by a lift which will deposit the goods near the packers as it passes along.  The improvements will cost in the neighborhood of $10,000 and is evidence of the permanent maintenance of this factory in this city.   WR




Probably but few people are aware of the magnitude of one of our manufacturing establishments, and aside from those who are employed there, the general public has but little conception of the amount of business done yearly.  We refer to the Woodard & Stone factory in North Water Street, which has recently been equipped with new machinery and considerably enlarged.  Other improvements on a large scale are contemplated and if carried out Watertown will possess one of the largest cracker, cake and candy manufactories in the United States.  That it is no infant at present was thoroughly demonstrated yesterday when a Times reporter accompanied a delegation of visiting businessmen through the large establishment.  Started many years ago in a small way it has kept steadily growing until today it is one of the foremost manufacturing plants of this kind in Wisconsin and through the tireless energy of the men who handle its business affairs is due the credit for its successful career. . . .   The different departments are kept clean and tidy and those employed about the place are in keeping with the surroundings. . . .  It can truthfully be said that the Woodard-Stone factory is a credit to the city and to the brains which made it what it is today.   WG






03 25       Automobile factory proposed for this site.  


07 17       CONTRACTS FOR REMODELING for shoe company

Contracts for remodeling the old Woodard-Stone building in North Water street, which will be occupied by the M. D. Wells shoe company about September 1, were let by the officials of the Watertown Realty company last evening. The contract for the mason work was let to August Hoefs; H. Willenbockel is given the carpenter work and the tinning is let to W. G. Pritzlaff.  Contracts for plumbing and heating will be let July 17.  It is said that the cost of the proposed improvement will be in the neighborhood of $5000, which with the cost of the building will make a total of about $10,000.  When in operation the factory will not only increase the value of property in that vicinity but will be worth considerably more than the price expended.  The officers of the advancement association who made the deal are worthy of the thanks of the public for their hard and untiring efforts to advance the industrial growth of the city.


07 31       Death of Mrs. Fred Ryder.   Mr. Ryder was employed for years as bookkeeper for the Woodard-Stone.  WG


08 14       Otto Biefeld & Co. secured contract for installing the steam heating apparatus for the M. D. Wells Shoe Co., who will occupy the old Woodard Stone factory    WG



07 23       The old Woodard & Stone Co building in North Water St, which was fitted up for rental for the M. D. Wells Shoe Company is owned by the company.  A dividend of five per cent was declared on the stock subscribed for the building.   WG


1911       Woodard & Stone building later occupied by M D Wells Shoe Co and then by Wolfram Shoe Co.  


01 06       William E. Cowen of Lead City, South Dakota, visited in the city and was given a hearty greeting here by all his old friends.  He is at present engaged in the confectionery and restaurant business and also jobs in candy.  Years ago he was employed in the candy department of the Woodard-Stone Co., and when that company sold out Mr. Cowen located in Nebraska and from there went to Lead City.  He is prospering in the latter place and all his old friends are glad of it.  His son Leo is a student in the mechanical department at the Wisconsin State University at Madison and he made the trip this way to visit him.   WG



10 18       JAKE KOPP, former foreman

Jake Kopp of Omaha, Neb., was a visitor in the city on Tuesday.  He had been in Chicago on business and could not resist the temptation to run up and see Watertown, his first visit here in many years.  He left here in 1884 for Omaha, for several years previous to that time having been foreman in Woodard & Stone candy factory.  All his old friends here gave him a hearty greeting.


1916       Chas. Andrews (1849-1916), employed 20 years ago by Woodard Stone Co. as a baker



05 07       The North Water Street building, formerly owned by the Brandt Automatic Cashier Co., has been sold to Harvey Properties, Inc., according to a deed filed in the office of the register of deeds at Jefferson.  The price is listed at $20,000.  The building was originally the home of the Woodard and Stone Bakeries, makers of crackers and confections which operated there for many years.  Later the business was sold to the National Biscuit Co. which, after some years, discontinued the plant.  Still later it housed the Wolfram Shoe factory and office.  The last owner to utilize it as a plant was the Brandt Automatic Cashier Co. which used it for part of its manufacturing operations until it completed its new South Twelfth Street plant.




Progress has taken its toll on another historic building.  It was said to be a well built structure but the site of 109-115 North Water Street is soon to become the drive-in banking quarters for the Wisconsin National Bank.  Bank President Arthur Turke said the decision was a difficult one to make.  Relocation of the bank's drive-in services was necessary to make it safer and more usable to bank customers.  Also, the Woodard & Stone building, purchased by the bank in 1969, was difficult to use.  


The Woodard & Stone building had a number of uses and owners in its history.  Constructed in the late 1800s, the building was first a steam cracker factory. Marshall J. and George S. Woodard launched a bakery on North Water Street in 1865 [1864?] under the name of the Woodard Brothers Bakery.   After two years in business they began the manufacture of crackers, using a hand machine.  They later added steam to increase output.  




Marshall Woodard, partner  

Julietta (Gritzner) Block, early employee  

William Black (1824-1901), early employee  

Henry C. Enos, salesman  







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History of Watertown, Wisconsin