ebook  History of Watertown, Wisconsin


Joseph Herro


Joseph Herro Discontinues

Golden Pheasant Tavern


1903      First Movies in Watertown were shown at the Palace Theater by Joseph E. Herro of 109 Jones Street in 1903.  Mr. Herro and his two brothers, George Herro, of Fort Atkinson, and Charles Herro, opened the first movie house here.  It was the Palace Theatre and was located at 206 Main Street. 


Mr. Herro conceived the idea of a movie house after seeing his first motion picture in Chicago.  The new medium was considered more or less a toy at first but it quickly caught on and became one of the world's major entertainment industries.

Cross Reference:

Review article on Watertown movie theaters



08 02       The Golden Pheasant, popular Main Street tavern operated by Joseph Herro, will close its doors.  In the days when the city permitted dancing in taverns it was a popular gathering place for many people from out of-town.  The interior resembled a huge Arabian tent, an idea Mr. Herro carried out after he returned from a trip to the Orient two years ago.  The building has been leased to a chain shoe concern.  Mr. Herro will retain his license for another tavern he operates in Madison Street, one block from Main Street.    WD



1954      Mr. Herro has been a resident of Watertown since 1901.  He is still somewhat of a movie fan, but not a rabid one and sees a film only occasionally.  He also opened the first billiard parlor in Watertown in 1904, located on South Second Street, and in 1905 opened the first street popcorn stand here, at Third and Main Streets.  Later he had a popcorn wagon which he drove around the city at night, led by a horse, selling popcorn to all comers.  In his business career here he was also engaged in the fruit store and ice cream business and the tavern and restaurant business.  Now he is taking things easy and planning another trip abroad with his wife.  They plan to go next year, making the trip by plane.  Derived in part from Watertown Daily Times of 06 26 1954


Herro Joseph E.  /  1 4 1879 - 11 22 1959 / Buried in St. Henry’s Cemetery




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History of Watertown, Wisconsin