ebook  History of Watertown, Wisconsin


Nowack & Schmutzler

Schmutzler & Krier

Schmutzler & Oestreich

Schmutzler Furniture

Schmutzler Funeral Home

Red Apple Antiques

Tribeca GalleryCafe and Books


401 E Main


1957c, 401 E Main, 1950s-70s city assessor image, WHS_006_048b


1905      1905c, Nowack & Schmutzler & Co Furniture


08 09       A stranger giving the name of Fred. Beruns was arrested late Friday afternoon by policeman Bruegger upon complaint of Otto H. Nowack who charged Beruns with giving him a check on the Wisconsin National Bank for the sum of $65 when he had no funds or credit at the bank.  He entered the store shortly after the bank closed for the day and purchased $50 worth of furniture which was to be delivered and tendered in payment the check mentioned and received $15 in cash.  After the transaction, Mr. Nowack became suspicious that something was wrong and telephoned to W. F. Voss, an officer of the bank, asking if Beruns had any money in the bank, being informed that he had not.  He at once swore out a warrant for the arrest of the man, who was apprehended at the Junction, where he was waiting for a train to take him out of town.  When arrested, he had a number of blank checks and $14.75 upon his person.    WR


1909      Nowack & Schmutzler Co, furniture dealers



01 07       Nowark & Schmutzler dissolved; Schmutzler & Krier formed   WG

01 14       Odd Fellows forced to move as Schmutzler & Krier need the room   WG

09 02       Columbia Graphaphones and records, discs and cylinders.  Schmutzler & Krier, 401 Main Street   WG

09 23       Licensed Undertaker.  Harry Krier of the firm of Schmutzler and Krier, has been licensed by the state board of health as a duly qualified embalmer and undertaker, having recently received his certificate from the secretary of the said board, C. A. Harper of Madison.  Both members of this popular firm are now full fledged undertakers and are better prepared than ever to take care of everything in the undertaking line.   WG


1911      Ad, Schmutzler & Krier


1913      Schmutzler & Oestreich, furniture dealers



1915 Ad, Schmutzler & Oestreich, furniture and funeral


07 22       BOLD ROBBERS

     A Clever Scheme Worked on Watertown Business House.


Friday afternoon the safe in the furniture store of Schmutzler & Oestreich at the corner of Main and Fourth streets was robbed of $18 in cash and a small amount in checks and money orders.  It is evident that two young men worked the scheme that deprived the firm of their cash. 


About 4 o’clock in the afternoon a young man entered the store and asked about lawn swings on display outside the building.  Oscar Schmutzler waited on the young man but did not go outside with him.  The fellow left and returned again in a short time and asked to be shown springs and mattresses and he was taken up stairs, and then he inquired about go-carts which were further from the stairway leading from the first to the second story.  He examined a collapsible go-cart and then went down stairs without purchasing and left the store. A short time previous to this another young man entered the store, bought a 25c bottle of furniture polish and tendered a $20 bill in payment. Mr. Schmutzler was unable to change the bill, and the fellow left, saying he would return later with the change to get the polish.  He evidently did return and robbed the safe, while Mr. Schmutzler was upstairs with the fellow’s accomplice.  On escorting the would-be purchaser of a go-cart to the door Mr. Schmutzler became suspicious and went to his safe and found that a neat robbery scheme had been pulled off on him.


The police were notified at once.  On investigation it was found that a young man answering the description of the one who called for the furniture polish had left a package at Louis Eggersgluess’ saloon next door east of the Schmutzler & Oestreich store, and it was found to be a bottle of furniture polish purchased at the furniture store of Carl F. Nowack, a few doors west.  The fellow also tendered a $20 bill in payment for the polish at Mr. Nowack’s store, and when Mr. Nowack pulled out a pocket book from his hip pocket to get the change, the fellow passed over five nickels in payment for the polish.  They evidently found conditions were not right at the Nowack store to work their scheme and passed on to the Schmutzler & Oestreich place. 


Up to the present time the fellows have not been caught and the chances are they are working their scheme in some far distant city.    WG










Located at 401 E Main is the newly opened Red Apple Antique and Furniture Shop.  Don and Alice Strube, the new owners, said they are delighted with the old three and a half story structure built in the late 1800s that still houses the old freight elevator for moving furniture.  Their shop carries an interesting variety of antiques and new country furniture from a very casual to a more formal look.  They have early primitives including pine harvest tables, country cupboards, and the more turn-of-the-century oak tables with square and round tops or the more formal traditional walnut, cherry and mahogany tables.



09 18       RED APPLE CLOSED

Refinishing an old broken down walnut chest was just the beginning of one Watertown family’s life business and love for antique furniture.  Alice and Don Strube will be selling the building where Red Apple Antiques and Furniture, 401 E. Main St., operates.  After the building is sold, Strube’s son, Alan, will continue the business from their home workshop on County Highway R.  Red Apple Antiques and Furniture has been in operation on Watertown’s Main Street for the past 25 years.  The Strubes purchased old furniture from various dealers, restored it and put it up for sale in the Main Street store.  As the antique industry has changed over the years, the Strubes’ business has changed.  Although they still offer various antique pieces at their Main Street store, their business has gone from mainly selling their refinished work to now mainly doing repairs and individual customer projects.




Building became location for Tribeca GalleryCafe and Books in summer of 2009

                   Julie Crnkovich, owner


Image set:  WHS_005_974-978








Watertown’s Tribeca GalleryCafé & Books is planning to open a new store in Milwaukee’s Freshwater Plaza development, which will also be home to anchor store Cermak Fresh Market as well as Jimmy John’s sandwich shop, a fashion boutique, and more, reported the Milwaukee Business Journal.  The 180,000-square-foot development space will also include 76 apartments.


Earlier this month, Tribeca GalleryCafé & Books marked its 10th anniversary with a two-day celebration featuring live music, author events, sales, and cake.




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History of Watertown, Wisconsin