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Schuppert Distributing Company


River City Distributing


1224 Clark St



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Schuppert Distributing Sold to Kwapils


The sale of Schuppert Distributing Company, Inc., 1224 Clark Street, to Donald Kwapil, Jean Kwapil and William J. Kwapil, was announced.


The firm will operate under the Schuppert Distributing Company name for the present time.


Don Kwapil will be president and chief operating officer, Bob Kleinsteiber will continue as sales manager and Charles Saniter will be sales and merchandising supervisor.  No other personnel changes are planned.


The distributing company operates over a four-county area and serves approximately 850 accounts.  The firm has 13 full-time employees and a fleet of five regular daily route trucks.  Products include Budweiser, Anheuser Busch Natural Light, Michelob, Michelob Light, Blatz, Blatz Light and Fox Deluxe.


Kwapil said he appreciates the past business of the company's customers and will continue to offer top quality service. The firm's telephone number is 261-0674.





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River City Distributing to close in March


01 23 2017


River City Distributing Co. Inc. will be permanently closing its facility in Watertown, cutting more than 100 jobs.


In a letter to the Wisconsin Department of Workforce Development (DWD), River City said it is selling substantially all of its assets to Madison distributor Wisconsin Distributors (WDI LLC) of Sun Prairie.


The DWD reported Monday that the closing is expected to result in the permanent elimination of approximately 72 full-time and 35 part-time employees on or about March 31.


The Wisconsin State Journal reported that River City President Don Kwapil, in the letter to the DWD, indicated that the jobs lost will include 21 sales positions, 20 service representatives and 15 part-time merchandiser jobs.


Kwapil founded River City, located at 1224 Clark St., in 1981. It has been a distributor of Budwesier and other Anheuser-Busch products and 19 national craft beer brands, including Goose Island. The State Journal reported that its Wisconsin craft beers include New Glarus Brewing Co., O'so in Plover, Tyranena Brewing Co. in Lake Mills, Potosi Brewing Co. and 3rd Sign in Waunakee.


Last June, River City Distributing collaborated with MobCraft Beer, a crowdsourced brewery brewing monthly batches of beer submitted and voted upon by craft beer fans, to create Rhubarb IPA. MobCraft’s head brewer, Andrew Gierczak, developed the recipe based off the winning idea submitted by Richard Sjoberg of River City Distributing to incorporate rhubarb and hops.


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Coca-Cola/Monster deal is cited for demise of River City Distributing


01 27 2017


An energy drink appears to be behind the merger of two southern Wisconsin beer distributors.  When the Coca-Cola Company in 2014 purchased a 16.7 percent stake in Monster Beverage Company, the multi-faceted agreement also made the soda company the preferred distributor of Monster.  And in the case of River City Distributing, an Anheuser-Busch distributor in Watertown, the deal, which took effect for River City on Jan. 1, was devastating.


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Cross Reference:  Aerial view of facility   





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History of Watertown, Wisconsin