ebook  History of Watertown, Wisconsin


Nowack Funeral Home (1873)

Pederson Funeral Home (1951)

Pederson-Nowatka Funeral Home (2001)


200 North Fourth Street

213 South Fifth Street



08 13       FRANK W. NOWACK, 80th BIRTHDAY

       1932:  Frank W. Nowack Celebrates First Birthday at 80.


Frank W. Nowack, for many years associated in the furniture and undertaking business here, look time off yesterday to celebrate his 80th birthday.  It was the first birthday in his long and busy life that Mr. Nowack set aside for a celebration.  He resides with Mrs. Nowack: at 1137 Main Street.


Last night a number of friends and relatives gathered at the home for a surprise party and Mr. Nowack, despite his advanced age, was the leading spirit at the occasion.


He was born in Bernstein, Brandenburg, Germany, and came to this country when he was 18 years of age.  He settled in Watertown and took advantage of the evening school facilities here to secure his early education.   He worked in the shops of the Heinrich Chair and Bed factory, now extinct, and in harvest fields in this locality to earn his first money. 


ln 1873 he entered into the furniture and undertaking business with his brother, the late Carl Nowack, father of Carl F. Nowack under whose name the undertaking establishment is still carried on.  They bought out Heinrich & Jungmann.  The first business place was on the top floor of the building at Main and Third streets, later the site of the William F. Brandt & Son Co. store. 


Some time later they moved their store to Main and Fourth streets.  In 1875 they were joined by Edward Schmulzler and the business went under the name of Nowack & Schmulzler Co.  This continued until 1910.  In 1908 Carl Nowack died and his son, Carl F. Nowack took over the business in 1916 when Frank W. Nowack retired from actual association.  In all the years since then, however, he has assisted in the business quite actively. 


In 1931 Carl F. sold out the furniture interests and since then the establishment has been engaged in funeral work exclusively.  A handsome new funeral home was erected the past year


Among those present, at the celebration last night were Messers and Mesdames Herman T. Nowack, Carl F. Nowack, Herman Schmidt, Henry Krueger, Hilmer Krueger, Henry Hilbert, Mrs. T. B. Rau and Lewis Daugs.


Mr. and Mrs. Nowack are the parents of four children, Herman T. Nowack, former grocer, of this city, Mrs. Ida Zimdars of Milwaukee. Mrs. Ernest Mueller of La Crosse and Frank Nowack at present-at Wisconsin Dells.  There are two grandsons.  Mrs. Nowack was formerly Augusta Michaeles.


Members of the family are planning a reunion In September, when all the children will be present.


Members of the party last night tendered Mr. Nowack with a large basket of flowers.      WDT





NW corner of North Fourth and Madison streets



1940       Nowack Funeral Home





The funeral home remained in the Nowack family until 1951, when D.D. Pederson purchased the business from Carl F. Nowack.  David W. Pederson joined his father in business in 1973 and later purchased the business in 1978.  In 1983 David purchased the Jones Funeral Home Waterloo from Myron Jones.  In 2001 Ryan J. Nowatka joined David in business and later became co-owner in 2006.  In June 2011 Ryan purchased the remaining interest of the business from David.  The business is operated out of the building which was Watertown's first funeral home, built as a full service funeral home in 1930.




Dave Pederson of the Pederson Funeral Home in Watertown announces expanded services to families in Waterloo effective immediately.  Pederson has purchased the Jones Funeral Home in Waterloo and plans to refurbish the facility.  An open house at the Pederson Funeral Home, Waterloo, will be announced after remodeling is completed, but Pederson stresses the Pederson Funeral Home is ready to extend all its services to Waterloo families. Services through the firm include traditional funerals, irrevocable funeral trusts, prearrangement counseling, cremation, non-emergency medical transfer and home care supplies including hospital beds and other equipment.








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History of Watertown, Wisconsin